The Automotive Aftermarket Industry Association hosts a conference every year for it's industry, and the challenge was to concept and produce a lively and upbeat invitation that will draw members to Chicago for the conference, as part of an overall integrated online campaign. Lively music and stylized line and color characterize downtown Chicago in this upbeat invitation, whereas street signs relevant to the issues of the conference pass by the viewer.

Creative Director: David Watts
Copywriter: Joseph Gaitens
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