Combining a clean, gloss aesthetic with the theme of environmental friendliness, this piece is part of an online campaign that entices mortgage insurance lenders to submit loans by offering a reward of various environmentally conscious toys, tools and prizes. Each installment for these "lender game" campaigns focuses on different themes which determine the type of prizes awarded to lenders. The theme also relates to the growing issue of environmental sustainability.

Art Director: Scott McClure
Back to Top