Dramatic settings, graphically rendered "lender heroes" and an engaging comic-like layouts help to convey a "super-hero-themed" appeal around the fall lender campaign for Genworth Mortgage Insurance. Each quarterly campaign is designed to entice would-be lenders to get involved and submit a loan, with incentives in the form of prizes loosely themed around super-hero comics.

Creative Director: David Watts
Copywriter: Joseph Gaitens
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