When Genworth Mortgage Insurance unveiled their all-new redesigned website, the grand announcement was made across a multi-media online and direct-to-consumer campaign. This animation served as one of the components to introduce the new features of the website, as well as give an overview of the new site layout and what aspects of the site had been optimized. In accordance with Genworth's clean, cool-colored brand palette, this animation walks new and old users alike through the process of ordering and editing their mortgage insurance.
Creative Director: David Watts
Copywriter: Joseph Gaitens