For those of us who have ever worked in an in-house design department or an agency, the multitude of feelings for our clients/patrons can be overwhelming. While working for an ad agency in Raleigh, NC, I created a literal mood board for each member of our team to cut out and hang on their door frames. Each mood board also came with a magnetized window to slide over the appropriate emotion for that time or client. The goal was to give an indication (or perhaps at times a warning) of members' current moods before walking into their office.
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