From 2011 to 2012 two architecture firms in South Carolina came together to form a super-firm, called "Watson Tate Savory Liollio Architecture." For this new entity an entirely new identity and set of brand standards were required. Working closely with the lead principals, a new logotype (set in Titillium) was created, along with a brand style guide to help guide the staff, clients and non-designers alike how to make sure this new identity would adhere to a uniform set of standards—positioning it as both a creatively progressive and professional brand across all forms of media.
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